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Mickey's, Ortiz team up
Malt Liquor partners with MMA star
MILWAUKEE -- Mickey's has been a powerful brand in the world of mixed martial arts (MMA) over the past two years, and the "Fine Malt Liquor" has scored a knockout with its signing of one of the sport's biggest stars: Tito Ortiz.
Through the multifaceted partnership, Mickey's will develop promotions, events and packaging featuring Ortiz, who was a light heavyweight champion from 2000 through 2003. The Mickey's partnership also will tap into the power and popularity of "Team Punishment," Ortiz's training camp, which includes several top MMA stars and up-and-coming fighters.
"Over the past few years, Mickey's has learned that the sponsorship strength and fans' passion within the world of MMA lies with the fighters, so we're pumped to partner with Tito, one of the best and most popular athletes in the sport," said Patrick Minogue, Mickey's brand manager. "We're already hearing from distributors and fans anxious to get their hands on limited edition Mickey's cans featuring Tito."
Mickey's plans to leverage the fighter's popularity by developing programs that closely tie Ortiz to the growing malt liquor brand, while providing fans with the opportunity to keep tabs on this MMA star inside and outside the arena.
"Mickey's has been a favorite among MMA fans and fighters for a long time, so the 'Fine Malt Liquor' is a welcome addition to the Team Punishment family," Ortiz said.
Ortiz, also known as The Huntington Beach Bad Boy, has become a popular figure inside and outside the world of MMA.
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